The mathematical point of marketing paired with human nature. Introduction What has served marketers years ago doesn’t work in today’s competitive environment. Just look around in your industry. Everyone is doing the same, sending the same E-Mails, the same promotions, and the same unbelievable claims wrapped around scarcity and hype that would even insult the…

The reason behind today’s marketing chaos is because of all the available strategies out there. Or in other words, too much information. Too many gurus and self-proclaimed experts sell overpriced content and the number of noise tactics published daily is rising more and more everyday. And when you spend endless hours devouring all this wisdom…

This will help you to go away from “I will experiment with other channels, try this, if this doesn’t work, then I’ll to that” to building a predictable system for turning $1 into $100, $100 into $150, etc. There are roads which must not be followed, armies which must not be attacked, towns which must…

You see each stage has different Key Performance Indicators (KPI) you should must track. Personally I would only focus on these eleven metrics. Of course, you could track dozens more and become lost in a sea of numbers. This is why I only focus on these metrics. These provide all the answers you need to…

Relevance. The one word that you must keep in your mind when writing any advertisement is relevance. How relevant is the ad for the people who are exposed to it? If you get this right, then your ad will perform good. Then you have crafted a successful advertisement. In the marketing intersection I’ve already written…