Through the Fog of Advertising

Easy-to-understand advice on how to grow your business through strategic marketing, without the usual hype.

  • the marketing intersection

    The mathematical point of marketing paired with human nature. Introduction What has served marketers years ago doesn’t work in today’s competitive environment. Just look around in your industry. Everyone is doing the same, sending the same E-Mails, the same promotions, and the same unbelievable claims wrapped around scarcity and hype that would even insult the…

  • how to escape the marketing chaos

    The reason behind today’s marketing chaos is because of all the available strategies out there. Or in other words, too much information. Too many gurus and self-proclaimed experts sell overpriced content and the number of noise tactics published daily is rising more and more everyday. And when you spend endless hours devouring all this wisdom…

  • how to forecast your marketing campaigns

    This will help you to go away from “I will experiment with other channels, try this, if this doesn’t work, then I’ll to that” to building a predictable system for turning $1 into $100, $100 into $150, etc. There are roads which must not be followed, armies which must not be attacked, towns which must…

  • the most important metrics

    You see each stage has different Key Performance Indicators (KPI) you should must track. Personally I would only focus on these eleven metrics. (There is one more to track, you’ll see it at the end of this post.) Of course, you could track dozens more and become lost in a sea of numbers. But that’s…

  • how to craft an advertisement

    Relevance. The one word that you must keep in your mind when writing any advertisement is relevance. How relevant is the ad for the people who are exposed to it? If you get this right, then your ad will perform good. Then you have crafted a successful advertisement. In the marketing intersection I’ve already written…