You will not be sold a breakthrough marketing course or a VIP membership program here.

You can’t even subscribe to a newsletter here.

I am not in the business of selling hope. But I do write about advertising.

To be exact about direct response advertising.

I am – probably just like you – a business owner, and from the bottom of my heart a marketer.

Why are you doing this?

Unfortunately too many people sell content about marketing to make it seem harder than it is.

Most courses in my opinion are a finely crafted charade that tries to convince people that there is actually a secret behind successful marketing.

Well, the truth is, thats BS. There is nothing magical behind successful ad campaigns, or marketing in general.

And there will never be one.

All the free content that is out there is always focused on noise tactics. Seven things you must do, ten things you must avoid, etc.

This all is irrelevant if you don’t see the big picture behind marketing.

If you jump from tactic to tactic, marketing will never work.

On this site you’ll find ideas that I’ve found to be working.

Attribution Done Right

Most analytics tool out there focus on vanity metrics. Such as visitors, views, bounce rates, whatever. I’ve built one for the opposite reason.

Only clear numbers, real metrics that show what matters: where your customers come from, what they cost, and what they’re worth.