advertising.rocks is a focused resource for marketers who care about what actually works.

I publish long-form, in-depth articles on marketing and advertising backed by experience, not theory. Every post is written to teach, not sell. No filler. No clickbait. Just hard-earned insights, explained clearly and visually.

This site exists because most marketing content is built for SEO or sales, not for people who actually run campaigns. I am not here to impress investors or talk in acronyms. I am here to solve real problems: understanding where your leads come from, what they’re worth, and how to make better decisions based on real numbers — not spreadsheets or guesswork.

That’s also why I built Keymetrik — a product born out of the same thinking. It’s a plug-and-play attribution engine that helps you track every lead and measure every dollar, automatically. No bloated dashboards. No vague metrics. Just the KPIs that matter, available in real-time.

Everything you see here — the content, the docs, the design — is built with the same mindset: grounded, honest, and built to last.

Authority first. Product second. Clarity always.

Cordially,
Dominik