Find the time and resources to
effectively market your business

Easy-to-understand advice on how to grow your business through strategic marketing, without the usual hype.

  • the marketing intersection

    The mathematical point of marketing paired with human nature. Introduction Every self-proclaimed expert tells you to have good landing pages, an irresistible offer, send out emails, and so much else. Just Google “How to grow a business” and you’ll find a zillion things you must do: Blogging, Facebook PPC, Lead Generation, Newsletter, get featured on…

  • how to determine marketing accountability

    In great extend I’ve written in the marketing intersection about the Prism model with it’s dedicated Key Performance Indicators. Let’s take a look at it again. The problem is of course, how do we keep track of all stages? And the honest answer is, you can’t. There is no software that does all of this.…

  • how to escape the marketing chaos

    The reason behind today’s marketing chaos is because of all the available strategies out there. Or in other words, too much information. Too many gurus and self-proclaimed experts sell overpriced content and the number of noise tactics published daily is rising more and more everyday. And when you spend endless hours devouring all this wisdom…

  • how to forecast your marketing campaigns

    This will help you to go away from “I will experiment with other channels, try this, if this doesn’t work, then I’ll to that” to building a predictable system for turning $1 into $100, $100 into $150, etc. There are roads which must not be followed, armies which must not be attacked, towns which must…

  • the most important metrics

    You see each stage has different Key Performance Indicators (KPI) you should must track. Personally I would only focus on these eleven metrics. (There is one more to track, you’ll see it at the end of this post.) Of course, you could track dozens more and become lost in a sea of numbers. But that’s…

  • how to craft an advertisement

    Relevance. The one word that you must keep in your mind when writing any advertisement is relevance. How relevant is the ad for the people who are exposed to it? If you get this right, then your ad will perform good. Then you have crafted a successful advertisement. In the marketing intersection I’ve already written…